Services

The Whole Picture.
Then The Work.

Independent digital consultant for small businesses and founders — not a Fiverr shop, not a $20k agency. Start with a human audit of your presence. Then a plan. Then the fix. You work with the principal. Written scope before any work starts.

The Frame

What We Do —
In Plain Terms.

Five capabilities. Sold as a path: diagnose, plan, fix, keep running. Packages below are labeled by category.

Brand Development

Building distinctive, cohesive brands with clear positioning, messaging, and visual identity.

Packages: Foundation · Identity / Development · Audio Identity

Digital Strategy

Developing practical strategies for building, positioning, and growing businesses online.

Packages: Session · Assessment / Growth

Web Services

Designing, building, launching, and optimizing professional websites and digital experiences.

Packages: Proper Digital Audit · Launch / Fix · Professional / Custom · Support

SEO & Discoverability

Improving online visibility, search performance, and the ability of people to find your business.

Packages: SEO Essentials / Optimization. Foundations also ship with web work and the Digital Audit.

Digital Assets

Developing and managing domains, websites, brands, content, and other digital properties.

Packages: Domain / DNS · Mail · Host Review · Ops & Infrastructure

How Hiring Works

A Path.
Not A Menu.

Most people do not need a $20k agency. They need someone who can see the system, say what matters, and either fix it or hand you a plan you can take elsewhere.

Start here Proper Digital Audit $395
Deeper diagnosis Comprehensive Digital Audit $795
Need a plan Digital Strategy $150–$2,500
Need it fixed Web / Brand / SEO $750–$10,000+
Keep it running Ongoing Digital Support $500 / $1,000/mo

Packages

Fixed Scope.
Clear Price.

Starting points for an independent studio. Eyebrow on each card shows the category. Diagnostic fees never include implementation.

Package list

Digital Assets · Mail

Mail & Deliverability Audit

$495Mail Audit · 1 sending domain · 5 business days

Know whether mail for your domain is authenticated, encrypted, and not an open relay — and exactly which DNS records to fix. Diagnostic only; publishing records is Ops.

  • SPF, DKIM (size + selector), DMARC, MTA-STS, TLS/SNI, MX/PTR
  • Mail Assurance $795: ≤3 domains · walkthrough · one retest
  • Not an inbox-placement guarantee. Not a pentest.
  • Remediation quoted separately
Get a Mail Audit

Digital Assets · DNS

Domain / DNS Portfolio Audit

$295DNS Audit · ≤10 apex domains · 5 business days

Expiry calendar, parked vs live, leftover MX/DKIM, dangling records. A punch list for every name you own. We do not log into the registrar in this fee.

  • DNS Portfolio $595: ≤25 apex · walkthrough · one retest
  • Full mail-auth depth is a separate Mail Audit
  • Remediation (registrar clicks) quoted as Ops
Get a DNS Audit

Digital Assets · Host

Small-server Hardening Review

$695Host Review · 1 Linux VPS · read-only · 5 business days

SSH, firewall vs Docker, backups, TLS, exposure. A named verdict for one box. Not a pentest. We inspect — we do not lock SSH in this package.

  • Host Assurance $995: walkthrough · one retest
  • Fixes (including SSH lockdown) are a separate Ops SOW
  • Not PCI, SOC 2, or a malware-free guarantee
Get a Host Review

Web Services · Fix

Website Launch / Fix

from $750Existing site · typical $750–$1,500

You already have a site. It needs to work: launch blockers, broken paths, forms, performance, SEO hygiene, mobile. Not a redesign.

  • Scoped punch list from an audit, or a short discovery
  • Fixes on the current stack when that is the honest path
  • If the site needs a rebuild, that is Professional / Custom
Request a Fix Quote

Digital Assets · Infrastructure

Ops & Infrastructure

$1,500+Scoped quote · project

Domain, encryption, email, backups, and monitoring so the site stays reachable. DNS, TLS, and mail are the tools — uptime and trust are the point.

  • Audit of current stack
  • Domain, encryption, and email fixes (DNS, TLS, mail)
  • Hardening checklist + backup plan
  • Monitoring recommendations
  • Written runbook for your operator

The end result: a site people can find, a lock in the browser, and email that arrives.

Request an Infra Quote

Digital Strategy · Session

Strategy Session

$15060–90 minutes · decisions, not a deck

For the owner who thinks they need a website fix and might actually need a clearer offer. One call. Written notes after.

  • You bring the site, the offer, and the stuck point
  • You leave with next actions — or a quote for Assessment
  • Not billed as an hourly rate card
Book a Session

Digital Strategy

Digital Strategy

$750 / $2,500Assessment · Growth Strategy

Analysis, consultation, and a plan you can run. Built for founders who need decisions — not a $3,500 binder named “strategy.”

  • $750 Assessment — analysis + consult + written recs
  • $2,500 Growth Strategy — positioning, competitive map, site / SEO / conversion, 90-day actions
  • One revision pass on the Growth tier

The end result: you know what to say, what to sell, and what to do next.

Start Strategy

Brand Development · Foundation

Brand Foundation

$995Positioning + direction · not a logo-only gig

Assessment, audience, personality, visual direction, color, type, and basic messaging — so identity work has something to hang on.

  • Written positioning and personality
  • Color and type direction
  • Core messaging starter
Start Foundation

Brand Development

Brand Identity / Development

$2,500–$5,500Identity band · Development $5,500

Identity and positioning of the business — not “I’ll make you a logo.” Conservative vs freelance $2k–$10k and studio $8k–$25k.

  • Identity $2,500–$4,000 — logo system, color, type, basic guidelines, social/profile assets, core messaging
  • Development $5,500 — strategy, competitive, messaging, identity, guidelines, launch assets
  • Source files you own

The end result: a system, not a mood board.

Start Brand Work

Web Services · Support

Ongoing Digital Support

$500 / $1,000Per month · cancel anytime

Ongoing care for sites we built — or stacks we’ll take responsibility for after an audit. Not a cheap plugin-update plan, not a $5k SEO retainer.

  • $500 — updates, uptime watch, ≤2 hrs changes
  • $1,000 — priority first reply (target 1 business day), ≤5 hrs, monthly note
  • Substantial content / technical SEO / link work is a separate $500–$1,500/mo SEO scope — quoted, not implied
  • Unused hours don’t roll (keeps scope honest)

The end result: someone is watching the site after launch — and you can cancel anytime.

Ask About Support

Packages are starting points for selective engagements. Larger builds, multi-brand systems, and retainers above Digital Support are custom-quoted. Fit matters more than fee — a few concurrent clients at a time. Prices in USD; Oregon LLC invoices. Hourly rates are not advertised; work is fixed-scope.

How Packages Relate

Diagnose First.
Then The Work.

If your need sits in a category above but no package matches, say so on Contact — we quote custom work only when it fits and we can deliver it properly. The audit is the usual start. Implementation is optional.

Selective

A few engagements at a time. Fit matters more than fee.

Fixed Scope

Clear deliverables, clear price, clear end. No zombie retainers.

Proven In-House

Every service listed here runs a real business first.

Direct Line

You work with the principal. There is no one else.

Working With Us

What To Expect.

Who is this for?

Business owners and operators who want one person accountable for the work. If you need a large agency, a committee, or a six-month discovery process, we are not a fit.

How does an engagement start?

Send a short note via Contact. If it is a fit, you get a written scope and price. Work starts after a deposit. No surprise retainers.

Do I need to be technical?

No. We will use the technical names when they help, and we will say what they mean for your site: can people reach it, is the connection locked, does email arrive, can someone contact you.

Where do you work from?

Proper Pete Co. is an Oregon LLC. Mailing address in Portland. Work is remote across the United States unless a visit is scoped in writing.

Are the Mail, DNS, and Host reviews pentests?

No. They are fixed-scope diagnostics with a written verdict. We do not run exploit payloads, and we do not apply SSH or firewall changes in those fees. Implementation is a separate Ops quote.

What happens after launch?

Professional and Custom Website projects include 30 days of launch support (bugfixes and launch-critical tweaks for the delivered site — not a redesign). Design work includes two consolidated revision rounds on the approved direction. After the support window, Ongoing Digital Support is optional and cancel-anytime. Unused hours do not roll. Support Plus aims for a first reply within one business day; that is a response target, not an uptime or resolution guarantee.

Is a contact form a contract?

No. Submitting Contact starts a conversation. Paid work begins only under a separate written agreement (scope and terms) and a deposit. Site Terms cover this website only.

Engagements

Think It’s
A Fit?

Send a short note about what you’re building and where it’s stuck. You’ll get a straight answer.

Get In Touch