Willamette Valley, Oregon

Build. Launch.
Improve. Grow.

Proper Pete is an independent digital consultant for small businesses and founders. We look at your presence as a system — brand, strategy, websites, discoverability, and the properties that hold it together — then figure out what is wrong, what matters, and what should happen next. You work with the principal.

Start With The Audit Get In Touch

Right place if

You need help with brand, online strategy, a website, being found, or the digital properties behind them — and you want one accountable operator, fixed scope, and a clear price.

Not a fit if

You need a large agency, a committee, open-ended retainers, or guaranteed rankings / inbox placement. We sell defined work, not promises we can’t keep.

How it works

Five service categories. Packages under them with written scope before work starts. Contact → quote → deposit → delivery.

Who you get

Pete Ibarra — founder and operator. No account managers. No handoffs.

What We Offer

Five Categories.
Clear Scope.

This is the work. Packages on Services are the starting points you can hire today — each labeled under the category it belongs to.

Brand Development

Building distinctive, cohesive brands with clear positioning, messaging, and visual identity.

Today: Foundation · Identity / Development · Audio Identity

Digital Strategy

Developing practical strategies for building, positioning, and growing businesses online.

Today: Session · Assessment / Growth

Web Services

Designing, building, launching, and optimizing professional websites and digital experiences.

Today: Proper Digital Audit · Websites · Support

SEO & Discoverability

Improving online visibility, search performance, and the ability of people to find your business.

Today: SEO Essentials / Optimization · foundations also in web work and the Digital Audit.

Digital Assets

Developing and managing domains, websites, brands, content, and other digital properties.

Today: Domain / DNS · Mail · Host Review · Ops & Infrastructure

See fixed-scope packages and prices

Packages You Can Hire

Start With
The Audit.

Independent studio prices. Fixed scope, written before work starts. Full ladder on Services.

Signature — Digital Audit

A human review of website, brand, search, UX, and technical foundation — with a prioritized plan. $395, or $795 comprehensive. Implement with us, or take the roadmap elsewhere.

Proper Digital Audit

Web — Sites & Fixes

Launch / Fix from $750 for an existing site. Professional website $2,500–$5,000. Custom from $6,500.

Web packages

Brand — Don’t undersell

Foundation $995. Identity $2,500–$4,000. Development $5,500. Positioning and identity of the business — not a logo gig.

Brand packages

Strategy & Support

Session $150. Assessment $750. Growth Strategy $2,500. Ongoing Digital Support $500 / $1,000 per month.

Strategy & support

The Company

Polished,
Not Corporate.

The Short Version

Proper Pete Co. is a digital business development company based in Oregon. We help entrepreneurs and businesses build, launch, improve, and grow online — and we run our own brands so the advice comes from operators, not spectators.
More About The Company

Owner-Operated

One principal, end to end. No account managers, no handoffs, no committees.

Full Stack

Brand through shipping — strategy, sites, discoverability, and digital assets under one roof.

Skin In The Game

We run our own businesses first. Advice comes from things that actually operate.

Built To Hold

Long horizons. We build things meant to keep running, not to flip.

Also Ours

We operate our own brands and digital properties. That work is secondary to client engagements — and the reason advice comes from things that actually run.

  • E-Commerce
  • Digital Products
  • Media
  • Software
  • Consulting
  • Consumer Goods

Contact

Have Something
Worth Building?

Tell us what you’re building and where it’s stuck. If the five categories match what you need, you’ll know quickly — usually within two business days.

Get In Touch